Recruitment & Retention Roadmap
Grow Your Crew. Strengthen Your Community.
Volunteer fire departments are the heart of New York communities, but recruiting and keeping members has never been more challenging.
Our survey of departments across the state revealed a clear need: practical guidance on marketing and recruitment strategies.
The FASNY Recruitment & Retention Roadmap was developed to meet that need.
Built around recruitment, retention, leadership, and marketing, the kit shares proven strategies, tools, and resources that departments of any size can use to grow their team and strengthen their community impact.
Every department receives a hardcopy, and the full kit, including customizable marketing assets, can be downloaded and used immediately to boost local recruitment efforts.
Download The Recruitment & Retention Roadmap
Marketing Resources
Digital Assets
Website Header
Email Header
LED Display
Social Media Assets
Social Media Post 1
Social Media Post 2
Social Media Post 3
Social Media Post 4
Social Media Post 5
Facebook Cover Image
Print Assets
Benefits Poster
Why Become Poster
Print Flyer
Print Mailer
Print Banner
other assets
Press Release
Additional Resources
- 12 Month Recruitment Planner
- Candidate Experience Feedback
- Candidate Tracker
- FAQs
- Job Description
- New Recruit Checklists
- Personnel Tracker & Needs Assessment
- Prospective Volunteers Contact Form
- Recruitment & Retention Officer Standard Operating Procedure
- Recruitment Budget Planner
- Recruitment Letter
- Ride Along Standard Operating Procedure
- Ride Along Waiver